· By Sander Ghielens
The French Kiss Club lifestyle, from ready-to-drink to ready-to-wear
After a summer full of picnics, beach days, barbecues, festivals and other outdoor events, it has become clear on-the-go canned wine is popular. And why wouldn’t it be? Cans are easily portable, lightweight and come in sizes that suit portion control. Moreover, they chill quickly and while products in larger containers could lose their freshness and zing, cans help to keep the overall quality of the drink high.
From ready-to-drink to ready-to-wear
What we didn’t expect however, is that canned wine would make its way into the world of fashion. So what are we talking about?
Wine is a lifestyle and people want to dress the part
The French Kiss Club canned wine knows you should not always take yourself too seriously and that people like to associate with brands and products they like and enjoy. Our merch makes you stand out and offers the possibility to associate with us all day and everyday. After our widely successful dad caps and bucket hats, we are now back with our first limited edition short and long sleeve T-shirts! The ‘’JUST KISS ME’’ is already selling like hot cakes (or canned wine?) so get your hands on yours before it’s too late. We've got short sleeves and long sleeves, choosing is losing ;-)
The magic is in the details
Besides having the highest recycling rate amongst consumers and needing a lot less energy to recycle than bottles, cans also have a number of other advantages. In terms of on-shelf standout and branding, their printable aluminium surface means they are versatile, lending themselves well to decoration and bold colours.
So, while there may be some hesitation in moving away from bottles in certain sectors of the market, cans are able to inspire impulse purchase and exploration among shoppers.
Matching your outfit?!
With its attractive packaging, The French Kiss Club wines are making a statement during festival season. Are you dressed to match the green cans of our delicious white wine? Or are the pink and purple coloured cans in which our rosé comes the accessory your beach festival outfit is missing? One thing is sure, your social media pictures will look better with a The French Kiss Club can in it. We’re not even sure if people are actually drinking the wine?
Ready-to-drink is sexy
Nothing kills the mood like a new set of rules or regulations. Beach bars, festivals and cities continue to put a ban on glass and plastic. Luckily wine tastes as good or maybe even better in a can.
For bar staff it’s a lot easier as well. No hassle opening new bottles or pouring glasses, just grab a can and serve. In short; the mood is back so sip away!
The French Kiss Club