· By Stijn Verschaffel
Are you ready-to-drink?!
Are you ready to pop open a can of our delicious wine? Well, you're not alone! The ready-to-drink (RTD) market is booming, and canned wine is a big part of it.
What is RTD?
First, let's talk about the growth of the RTD market. Our team did some digging and found that Grand View Research analysed the global RTD market and observed that it was valued at over EUR 18 billion in 2020 and is expected to reach EUR 32 billion by 2028. That's a LOT!
One of the driving factors behind this growth is the increasing demand for convenience. Consumers want products that are easy to grab and go, and that's exactly what the RTD market provides.
Now, let's focus on canned wine. In recent years, canned wine has exploded in popularity versus the traditional wine market.
Why the sudden surge? For one, canned wine is incredibly convenient. You don't need a corkscrew or a wine glass - just crack open the can and enjoy! Plus, it's perfect for outdoor activities like picnics, camping trips, and beach days. Canned wine is also more environmentally friendly than traditional glass bottles, as aluminum cans are easier to recycle.
Another factor contributing to the growth of canned wine is its appeal to a larger consumer base. According to a survey by Wine Intelligence, 62% of US wine drinkers aged 21-34 are open to trying canned wine. This demographic is drawn to the easy of use, smaller portion size than the traditional wine bottle and the availability on festivals and other event locations
In conclusion, the RTD market is showing no signs of slowing down, and canned wine is a major player in this growth. With its convenience, environmental benefits, and appeal to a broad consumer base, the opportunity for canned wine is ripe for the picking. So, the next time you're looking for a refreshing and convenient beverage, crack open a can of The French Kiss Club and join the party!